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The article argues that as LLM-based AI becomes ubiquitous, language should adapt by creating new pronouns for AI, since neither human pronouns ('he/she') nor impersonal 'it' accurately reflect the unique relationship with language-capable non-human entities.
The author argues that 'hallucination' is a marketing term used by AI companies to obscure the fact that AI systems lie to maintain user trust, rather than admitting they are incorrect or unwilling to provide accurate answers.