marketing

The article observes a shift in consumer behavior where users increasingly trust Reddit comments over polished marketing, a trend amplified by AI search engines like Google and ChatGPT incorporating Reddit content into their results.

This paper proposes a Three-in-One world model using Deep Boltzmann Machines for marketing intervention, combining energy-based consistency, outcome prediction, and counterfactual inference.

The author claims to have created a promotional video for Pop Mart using Codex and HyperFrames, highlighting the combination of top-tier IP and visual design for marketing purposes.

A case study shows that using an AI agent to generate content for 200 creators yielded 25,638 downloads and $6,635 MRR from $2,352 spent, achieving $0.09 per install and 2.82x ROI, outperforming traditional TikTok ads.

OpenAI expands its ChatGPT ads pilot by introducing a beta self-serve Ads Manager, CPC bidding, and enhanced measurement tools to make advertising more accessible to businesses.

Scroll Launch is a new tool that helps makers launch their products and get discovered by the maker community.

AdsAgent is a connector tool that lets Claude AI manage, fix, measure, and iterate Google Ads campaigns automatically.

Zernio Ads API consolidates six ad platform integrations into a single API for simplified marketing workflows.

LayerProof Matte 2.0 is a tool designed to help users create high-quality social media content at the speed of trends.

RankAI is a new product that autonomously helps businesses acquire buyers from Google and AI search engines.

OpenAI Academy published a guide on using ChatGPT for marketing teams, covering campaign planning, content creation, and performance analysis. It positions ChatGPT as a thought partner to help marketing teams move faster from ideation to launch.

Expedia Group's CMO Jochen Koedijk discusses how generative AI is transforming marketing operations across insights, content creation, and consumer behavior adaptation, while exploring agentic systems for travel planning that maintain human trust in booking decisions.

Google released a creative short film starring Stephen Curry that uses the metaphor of practicing three-point shots to illustrate data-driven improvement and deliberate practice in mastering skills, potentially alluding to their AI or search technologies.

Google Search appears in a promo where Karol G uses it to plan her Coachella outfit, blending reggaeton style with Colombian flag colors.

Promotional article from The Motley Fool advertising their Stock Advisor service by hyping AI as the next major investment opportunity worth trillions, without disclosing specific companies or technical details.

Burger King announces the new Peppercorn BLT Whopper with crispy bacon and Peppercorn Aioli via social media.

American Airlines promotional content encouraging travel to Asia.

McDonald's promotes its Under $3 Menu on social media.