mcdonalds

McDonald's is testing dynamic pricing, potentially using AI-driven technology to adjust menu prices in response to demand, marking a notable move by a major restaurant chain into data-driven pricing strategies.

McDonald's is testing ads from other brands on its digital drive-thru menus after customer orders and advancing an AI-powered assistant for order taking.

A WIRED reporter requested their McDonald's loyalty data under California law and received a 515-page dossier showing detailed purchase tracking and predictive predictions about future visits. The article highlights the extent of commercial surveillance in loyalty programs.

McDonald's partners with Google to test a new AI system called ArchIQ in drive-thru lanes, with the digital assistant 'Archy' processing over a million orders and 90% requiring no human intervention, though consumers remain skeptical about job cuts and errors.

McDonald's promotes its Under $3 Menu on social media.