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OpenAI built an AI-powered inbound sales assistant using its own APIs to handle surging lead volume for ChatGPT Enterprise and Business, achieving 98% response accuracy through a rep-feedback training loop. The tool personalizes responses in prospects' native languages and seamlessly hands off qualified leads to human reps.
OpenAI shares how it reimagined its support operations using AI to handle millions of requests annually by creating an operating model where every interaction improves the next. The approach combines chat/email/phone surfaces, continuously improving knowledge bases, and human-AI evaluation loops that empower support reps to act as builders and inform product improvements.