@FinanceYF5: Zuckerberg spent years and finally found a way around Apple: Muse. In the past, Meta handled distribution, while Apple …

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Summary

Mark Zuckerberg and Meta are using AI agents to bypass Apple's App Store control, potentially reducing the App Store's importance and affecting Meta's revenue. This strategy demonstrates Zuckerberg's adaptability in the tech industry.

Zuckerberg spent years and finally found a way around Apple: Muse. In the past, Meta handled distribution, while Apple controlled the platform. When the rules changed in 2022, it dealt Meta a revenue hit of about $10 billion. If AI agents can operate apps on behalf of users, people won't need to open apps one by one anymore, and the App Store will no longer be an essential "toll booth." The market has repeatedly underestimated Zuckerberg's ability to adapt to change.
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