Polymarket's viral marketing campaign used fake bets and deceptive videos to promote its platform, with creators paid to simulate big wins, misleading viewers about the actual outcomes.
<p>Polymarket paid dozens of social media users to film themselves making fake bets for a promotion that aimed to convince people they can strike it rich on the prediction market, according to a <a href="https://www.wsj.com/business/media/polymarket-social-media-bets-prediction-market-441cdeb5">Wall Street Journal investigation</a> published on Saturday.</p>
<p>"In its push to draw users to its unregulated platform, Polymarket has flooded social media with videos like [George] Makihara’s, which appear genuine at first glance," the article said. "In reality, Polymarket built near-perfect copies of its website, then instructed creators to make simulated trades on those dummy sites and hide that they were being paid by Polymarket."</p>
<p>Makihara, a college student, posted a video in January "that showed him winning $100,000 on a wager that President Trump would publicly say the word 'McDonald's' that month." But trade data showed that no one on Polymarket won such a bet in January, according to the Journal. This was one of 145 bets that Makihara appeared to place on Polymarket between January and May, but all of those bets were fake, the article said.</p><p><a href="https://arstechnica.com/tech-policy/2026/06/polymarkets-viral-videos-showed-people-winning-big-but-the-bets-were-fake/">Read full article</a></p>
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# Polymarket's viral videos showed people winning big, but the bets were fake
Source: [https://arstechnica.com/tech-policy/2026/06/polymarkets-viral-videos-showed-people-winning-big-but-the-bets-were-fake/](https://arstechnica.com/tech-policy/2026/06/polymarkets-viral-videos-showed-people-winning-big-but-the-bets-were-fake/)
Polymarket is[seeking the CFTC’s permission](https://www.bloomberg.com/news/articles/2026-04-28/polymarket-seeks-cftc-blessing-to-bring-main-exchange-back-to-us)to bring its main exchange back to the US, but also offers a[more limited](https://docs.polymarket.us/getting-started/what-is-polymarket-us), US\-regulated version of its trading service through a mobile app\. Polymarket[launched](https://www.coindesk.com/markets/2025/12/03/polymarket-launches-app-with-cftc-green-light-in-u-s-return)the app last yearafter[acquiring QCX](https://www.prnewswire.com/news-releases/polymarket-acquires-cftc-licensed-exchange-and-clearinghouse-qcex-for-112-million-302509626.html), a firm that is licensed by the CFTC and now[operates](https://www.cftc.gov/sites/default/files/filings/orgrules/25/08/rules08122528311.pdf)under the name Polymarket US\.
The Journal said it reviewed 1,105 videos made by 10 creators and identified fake bets totaling $1\.9 million\. While most of the videos were of fake bets being placed, there were 118 videos of “creators reacting to outdated footage or fake headlines suggesting they’d won\.”
Those 118 videos showed creators winning almost $900,000, but the bets in reality would have lost over $166,000, the report said\. The Polymarket “campaign racked up more than 140 million views on TikTok, YouTube and Instagram,” the report said, citing data from analytics provider Tubular\.
Polymarket “hired and worked closely with” a marketing firm that enlisted a “social\-media army to repost content made by 10 Polymarket creators in particular, Makihara among them,” the article said\. The Journal said it reviewed “nearly 20,000 messages from a chat group for Polymarket’s online content\-creating contractors, and instructional documents and videos prepared for them\.”
## Videos used fake “poiymarket” site
Video creators were reportedly told to make their posts seem “personal and organic,” to ensure that the word “Polymarket” did not appear in their account names, and to not disclose that they were paid\. Creators were reportedly paid $2,000 to $3,000 a month\.
“These creators didn’t initially identify themselves as paid by Polymarket, although one offered a $20 bonus code in his social\-media bio\. The creators started adding ‘@polymarket partner’ to their bios after the Journal started asking the company about its marketing operation,” the article said\.
The Journal said it identified various discrepancies between the real Polymarket site and the fake ones used by creators\. “One password\-protected website has the creatively misspelled URL poiymarket\.com, which is indistinguishable from polymarket\.com when the ‘i’ is capitalized,” the report said\.
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