Range Rover unveils its first non-SUV, the Range Rover GT, an electrified grand tourer built on the EMA platform, blending EV performance with luxury and all-terrain capability.
<aside class="pullbox sidebar fullwidth">Range Rover provided flights from Washington, DC, to London and accommodation so Ars could see the RR GT, as well as some other things you can read about in early September. Ars does not accept paid editorial content.</aside>
<p>WOLVERHAMPTON, England—One can argue about whether or not Range Rover invented the luxury SUV category, but there's no question that since the first Range Rover went on sale in 1970, the brand has made itself the standard that other luxury SUVs have to measure against. But what if Range Rover built something that wasn't an SUV?</p>
<p>That's exactly what it's doing with the new Range Rover GT. Spy shots have been circulating for at least a year of what was believed to be an all-electric replacement for the <a href="https://arstechnica.com/cars/2017/09/range-rover-velar-review/">Range Rover Velar</a>. It turns out that was a misapprehension; the heavily camouflaged prototypes were examples of the Range Rover GT being tested at <a href="https://carbuzz.com/range-rover-velar-spy-shots-july/">the Nürburgring</a> and <a href="https://www.thedrive.com/news/2026-range-rover-velar-ev-spy-shots">the Arctic Circle</a>.</p>
<img width="3000" height="1688" src="https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE.jpg" class="fullwidth full" alt="" decoding="async" loading="lazy" srcset="https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE.jpg 3000w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-640x360.jpg 640w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-1024x576.jpg 1024w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-768x432.jpg 768w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-1536x864.jpg 1536w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-2048x1152.jpg 2048w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-384x216.jpg 384w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-1152x648.jpg 1152w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-980x551.jpg 980w, https://cdn.arstechnica.net/wp-content/uploads/2026/07/RR_GT_SIDE-PROFILE-1440x810.jpg 1440w" sizes="auto, (max-width: 3000px) 100vw, 3000px">
Will this be Range Rover's answer to the Lucid Air and Porsche Taycan?
Credit:
Range Rover
<p>Range Rover still isn't ready to reveal an uncamouflaged GT, but the car you see is much less disguised than the boxy-looking prototypes seen in earlier spy shots.</p><p><a href="https://arstechnica.com/cars/2026/07/heres-range-rovers-first-not-suv-the-range-rover-gt/">Read full article</a></p>
<p><a href="https://arstechnica.com/cars/2026/07/heres-range-rovers-first-not-suv-the-range-rover-gt/#comments">Comments</a></p>
# Range Rover answers the question: "What if we built a not-SUV?"
Source: [https://arstechnica.com/cars/2026/07/heres-range-rovers-first-not-suv-the-range-rover-gt/](https://arstechnica.com/cars/2026/07/heres-range-rovers-first-not-suv-the-range-rover-gt/)
“We have spent the last few years working obsessively on the fundamentals of the GT formula, reinterpreted in a sophisticated, uniquely Range Rover way,” said Martin Limpert, managing director of Range Rover\. “The result is the most car\-like, yet unmistakably capable, Range Rover ever created, now possible on our electrified EMA architecture—complementing our existing powertrain portfolio to deliver a complete set of options for every customer need\. Its blend of effortless EV performance, first\-class long\-haul refinement and all\-terrain capability is pure Range Rover; while its calming interior previews our vision of a modern grand tourer,” he said\.
EMA is the company’s third electrifiable platform, the others are the already mentioned MLA, used by Range Rovers, and the JEA platform being developed by Jaguar for its forthcoming Type 01\. Like the Range Rover GT, the Jaguar is also a four\-door grand tourer, which should debut later this year\.
Range Rover showed Ars the GT’s interior, which is a clear departure from the cabins of its SUVs\. It’s gone ultraminimalist, at least at first glance—it still satisfies[safety regulators in Europe](https://arstechnica.com/cars/2024/03/carmakers-must-bring-back-buttons-to-get-good-safety-scores-in-europe/)and[elsewhere](https://arstechnica.com/cars/2026/01/buttons-in-cars-australian-crash-testers-are-latest-to-require-them/)that require physical controls for certain functions\. I was delighted to see that Range Rover’s designers eschewed the idea of a third screen for the front passenger; the main instrument display and the infotainment touchscreen are both OLED screens, and Range Rover has made the head\-up display standard for the GT\.
More details about the GT, including what it actually looks like underneath that camo, should be forthcoming later this year\.
Range Rover has announced an all-electric grand tourer, the Range Rover GT, built on the EMA platform and set to launch in 2027. The sleek coupé-style EV aims to redefine the grand touring segment while retaining off-road capability, potentially overlapping with Jaguar's upcoming Type 01.
Range Rover has launched its new electric vehicle, which retains the classic design of its gas-powered models while featuring advanced EV specs like a 330-mile range and fast charging capabilities.
The article provides a first look at the 2027 Range Rover Electric, detailing its efficient electric motors, large battery pack, and advanced features like fast charging and improved off-road capabilities.
The Range Rover Electric SUV has been officially launched, featuring dual motors with 542 horsepower, a 372-mile range, and fast charging capabilities, with prices starting from $138,000 in the US.
Bentley is set to reveal its first battery-electric vehicle, the Torcal, which is in final testing with over 838 horsepower and a 300-mile EPA range, emphasizing luxury and emotional connection.