@itsolelehmann: tbh i'm a massive AI UGC hater. i literally think the whole thing is fraud the point of UGC is that it feels like one h…

tbh i’m a massive AI UGC hater.

i literally think the whole thing is fraud

the point of UGC is that it feels like one human talking to another.

but AI UGC puts a fake person who never touched the product on screen and asks you to trust them. insanely misleading

so when everyone’s racing toward the same AI slop…

i think the companies leaning harder into human UGC will be the big winners because:

1. it converts way better than AI UGC and
2. builds trust (instead of making the brand look cheap w/ fake AI slop creators!)

example: Icon just launched a service called “The Human Admaker” that gives brands 6 human-made UGC ads for $999.

they handle:

finding creators shipping products scripts, filming, and editing

then use AI to speed up the work behind the camera while keeping a real human in front of it

TLDR: go slop, you lose. go human, you win

Kennan Jenner (@icon): 3 months ago, I sold my 1st company, Skio, for $105M cash.

Now my 2nd company, Icon, just raised $30M to launch something the world has never seen.

For $1000, we make 6 human creator ads (no AI, 100% real). We find creators, ship products, write scripts, & edit videos.

It’s