Is it over for AI UGC ads? Has the bubble finally burst?

I hv been in the trenches with ai generated ad content and I feel strongly a shift is coming and it surely doesnt look good for ai video tools Starting with new york, any ad featuring an ai generated person has to be labeled as a synthetic performer like an on ad label and ny is kind of state that tends to set the template for everyone else to copy(coz no one want two versions of a policy) Meta also is now auto detecting and labeling ads when their systems flag generative ai tools in the pipeline which means it doesnt matter how good and natural an ai ad looks ,it will be automatically labelled by meta lol . And then Snapchat has now stopped rewarding it in the algorithm too,its a push to creators to make human made stuff and i think a more effective way because it doesnt create a fight and make ai version less visible by default (slowly bleeding them ) But none of this kills ai generation as a capability,only thing breaking is the specific business case of using it to impersonate authentic human recommendation without anyone knowing. Once labeling makes that transparent,there will be no ai ad vs real ad debate anymore finally We also ended up pulling most of our budget out of ai generation and back into human creator content this year and ended up spending 3x of what we were putting into the ai tools(coz it worked better for us). The spend went up and the return rate on the product went down as we got fewer product not match to ad typa complaints . well tbh ai vids made sense for us before the labeling stuff even fully kicked in btw, the regulation just removed any temptation to go back rn. And there are companies that are seeing this coming and now are building and pivoting for eg. theres a company Icon ,it launched as an ai ad tool and pivoted entirely away from generation into human only production and now there human made video costs somewhat same to what we spent on ai ads($166 per video) so imo all of this doesnt look good for ai video generation tools like higgsfield or arcade what do think ,is the bubble finally bursting or the category maturing into something narrower ?