Ferrari reveals its first EV, with design help from Jony Ive
Summary
Ferrari reveals its first electric vehicle, the Luce, designed in collaboration with Jony Ive and Marc Newson's LoveFrom. It features four motors, 1,035 horsepower, starts at €550,000 in Italy, and is Ferrari's first five-seat car.
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<img alt="An image of a blue Ferrari with a minimalist design and black accents." data-caption="The Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. | Image: Ferrari" data-portal-copyright="Image: Ferrari" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/ferrari_luce4.jpg?quality=90&strip=all&crop=0,0,100,100" />
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The Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. | Image: Ferrari </figcaption>
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<p class="has-text-align-none">After <a href="https://www.theverge.com/news/797746/ferrari-ev-motor-range-power-shifting" data-type="link" data-id="https://www.theverge.com/news/797746/ferrari-ev-motor-range-power-shifting">months of teasers</a>, Ferrari is offering the <a href="https://www.ferrari.com/en-EN/auto/ferrari-luce" data-type="link" data-id="https://www.ferrari.com/en-EN/auto/ferrari-luce">first full view of its Luce electric vehicle</a>. The Luce is notable not just for being Ferrari's first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom. It's also going to be Ferrari's second four-door car and its first five-seat one.</p>
<p class="has-text-align-none">We already knew Ive and Newson were working on the Luce's interiors, which <a href="https://www.theverge.com/transportation/875799/ferrari-luce-jony-ive-interior-design-photos" data-type="link" data-id="https://www.theverge.com/transportation/875799/ferrari-luce-jony-ive-interior-design-photos">were shown off</a> earlier this year. Now <a href="https://www.ferrari.com/en-US/corporate/articles/ferrari-luce-a-new-chapter-for-the-maranello-marque" data-type="link" data-id="https://www.ferrari.com/en-US/corporate/articles/ferrari-luce-a-new-chapter-for-the-maranello-marque">Ferrari says</a> LoveFrom was allowed to "define the design direction of the project from the outset," inside and out.</p>
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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/ferrari_luce3.jpg?quality=90&strip=all&crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Ferrari">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/ferrari_luce2.jpg?quality=90&strip=all&crop=0.015133171912829,0,99.969733656174,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Ferrari">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/ferrari_luce1.jpg?quality=90&strip=all&crop=0.033921302578015,0,99.932157394844,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Ferrari">
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<p class="has-text-align-none"><a href="https://www.engadget.com/2180674/ferrari-luce-first-look-jony-ive/" data-type="link" data-id="https://www.engadget.com/2180674/ferrari-luce-first-look-jony-ive/">Tim Stevens reporting for <em>Engadget</em> offers</a> a few firsthand impression …</p>
<p><a href="https://www.theverge.com/transportation/937066/ferrari-luce-ev-jony-ive-marc-newson-lovefrom">Read the full story at The Verge.</a></p>
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# Ferrari reveals its first EV, with design help from Jony Ive
Source: [https://www.theverge.com/transportation/937066/ferrari-luce-ev-jony-ive-marc-newson-lovefrom](https://www.theverge.com/transportation/937066/ferrari-luce-ev-jony-ive-marc-newson-lovefrom)
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Adi Robertson
is a senior tech and policy editor focused on online platforms and free expression\. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011\.
After[months of teasers](https://www.theverge.com/news/797746/ferrari-ev-motor-range-power-shifting), Ferrari is offering the[first full view of its Luce electric vehicle](https://www.ferrari.com/en-EN/auto/ferrari-luce)\. The Luce is notable not just for being Ferrari’s first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom\. It’s also going to be Ferrari’s second four\-door car and its first five\-seat one\.
We already knew Ive and Newson were working on the Luce’s interiors, which[were shown off](https://www.theverge.com/transportation/875799/ferrari-luce-jony-ive-interior-design-photos)earlier this year\. Now[Ferrari says](https://www.ferrari.com/en-US/corporate/articles/ferrari-luce-a-new-chapter-for-the-maranello-marque)LoveFrom was allowed to “define the design direction of the project from the outset,” inside and out\.
[Tim Stevens reporting for*Engadget*offers](https://www.engadget.com/2180674/ferrari-luce-first-look-jony-ive/)a few firsthand impressions of the car, which he describes as feeling more like an SUV than a traditional sports car\. He wasn’t able to try out fully functioning interior controls or get a test drive, but he notes that with four motors and 1,035 horsepower, it ought to be set up for success\. He did offer praise for the car’s sound, which apparently picks up and amplifies vibrations from the rear motors instead of being fully synthesized like[many EVs](https://www.theverge.com/24182348/ev-sounds-low-speed-survey-non-tonal-white-noise)\. And he mentions that while there’s no US price set, it will start at €550,000 in Italy, making it the most expensive Ferrari yet\.
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- Adi Robertson
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