Wrappers and snakeoil ideas seem to be winning more deals

Maybe it's just me, but it feels like the companies making the biggest AI promises are having a much easier time getting attention than the ones solving the hardest engineering problems. Its easy to get attention on AI employees, copilots and agents than spending your time explaining data quality, governance, security, evaluation and enterprise integrations are still trying to explain why those things even matter. Ngl im not trying to take a swipe at those who are not focusing on hard stuff. Its actually the market which has been rewarding bold claims and big promises this includes even Big Tech pushing "AI will replace programmers, marketers, sales, writers, etc" narrative. so now every startup feels pressured to sell ai than making it work in production. fear spreads faster than nuance. Any predictions on where this goes over the next two years?