OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

# EXCLUSIVE: Leaked Deck Reveals StackAdapt’s Playbook for ChatGPT Ads Source: [https://www.adweek.com/media/exclusive-leaked-deck-reveals-stackadapts-playbook-for-chatgpt-ads/](https://www.adweek.com/media/exclusive-leaked-deck-reveals-stackadapts-playbook-for-chatgpt-ads/) If you want to shape media strategy—not just optimize it—upgrade your expertise\.[The ADWEEK MiniMBA in Marketing](https://www.adweek.com/minimba/?itm_source=articletop&itm_campaign=media4)equips you to lead with confidence and credibility\.[Register now\.](https://www.adweek.com/minimba/?itm_source=articletop&itm_campaign=media4) StackAdapt is quietly courting advertisers to test ads inside[ChatGPT](https://www.adweek.com/category/artificial-intelligence-2/)\. The independent demand\-side platform is dangling CPMs as low as $15 alongside discounted platform and management fees\. The company is framing the push as early access to a new “discovery layer”—one that captures people in the middle of researching and comparing products on ChatGPT\. According to a pitch deck titled “OpenAI x StackAdapt Limited Pilot Program,” shared with select buyers on March 27 and reviewed by ADWEEK, the company is positioning the offering as an early\-stage test inside a still\-developing ad system\. “StackAdapt has partnered with OpenAl to enable advertising within ChatGPT, one of the fastest growing consumer platforms in the world,” the deck reads\.