Ferrari has already hit its 2026 sales goal for the Luce EV just two months after launch, driven by strong demand from China, ahead of quarterly earnings.
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<p class="wp-block-paragraph">Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its <a href="https://www.theverge.com/transportation/938513/ferrari-luce-ev">polarizing, Jony Ive-designed Luce EV</a>. Ahead of Ferrari announcing its quarterly earnings on Thursday, the <a href="https://www.ft.com/content/11ac28b0-0c82-4d4a-bcb4-0e0dae44cf87?syn-25a6b1a6=1"><em>Financial Times</em></a> reports that Ferrari was aiming to sell "just under 500" Luce units this year, and reached that target this month. </p>
<p class="wp-block-paragraph">Luce sales so far were reportedly driven by "strong demand from China," where EV sales <a href="https://www.theverge.com/news/768915/the-scale-of-chinas-ev-program-is-mind-boggling">have already taken off</a> from makers like <a href="https://www.theverge.com/transportation/873408/geely-zeekr-lynk-co-test-drive-china">Geely, Lynk & Co, and Zeekr</a>. The <em>Financial Times</em> says Ferrari was trying to "reach a new generation of wealthy buyers" with the Luce, particularly in China and "te …</p>
<p><a href="https://www.theverge.com/transportation/972569/ferrari-luce-ev-sales">Read the full story at The Verge.</a></p>
# The Ferrari Luce has at least 500 fans
Source: [https://www.theverge.com/transportation/972569/ferrari-luce-ev-sales](https://www.theverge.com/transportation/972569/ferrari-luce-ev-sales)
[](https://www.theverge.com/authors/stevie-bonifield)
Stevie Bonifield
is a news writer covering all things consumer tech\. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI\.
Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its[polarizing, Jony Ive\-designed Luce EV](https://www.theverge.com/transportation/938513/ferrari-luce-ev)\. Ahead of Ferrari announcing its quarterly earnings on Thursday, the[*Financial Times*](https://www.ft.com/content/11ac28b0-0c82-4d4a-bcb4-0e0dae44cf87?syn-25a6b1a6=1)reports that Ferrari was aiming to sell “just under 500” Luce units this year, and reached that target this month\.
Luce sales so far were reportedly driven by “strong demand from China,” where EV sales[have already taken off](https://www.theverge.com/news/768915/the-scale-of-chinas-ev-program-is-mind-boggling)from makers like[Geely, Lynk & Co, and Zeekr](https://www.theverge.com/transportation/873408/geely-zeekr-lynk-co-test-drive-china)\. The*Financial Times*says Ferrari was trying to “reach a new generation of wealthy buyers” with the Luce, particularly in China and “tech hubs like Silicon Valley,” adding that their sources say US tech entrepreneurs have had “positive” feedback on the €550,000 EV\.
Long term, Ferrari is reportedly hoping to sell around 2,500 Luce units by 2030, or roughly 600 each year, making up about five percent of the company’s annual sales\. It’s also auctioning off[the first production model](https://www.theverge.com/transportation/967945/ferrari-auctions-off-first-production-version-of-electric-luce)of the Luce next month, which could sell for upwards of $1\.1 million\.
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- Stevie Bonifield
Ferrari finally reveals the Luce, its first all-electric vehicle, featuring four motors with over 1,000 horsepower, a 122 kWh battery, and a range of over 329 miles, marking a significant shift in the brand's design and technology.
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