@spicycandy00: If one day you could trade crypto, US stocks, and ETFs all in the same app, how many people would still bother to open a traditional brokerage account? Binance US stock trading has been live for only 30 days, and assets under management have exceeded $1 billion, with total trading volume over $3 billion, and roughly $41 million of new money coming in every day. But more than the numbers...
Summary
Binance's US stock trading feature reached $1 billion in assets under management within 30 days of launch, with over 70% of users from emerging markets. Tech stocks accounted for 71% of trades, with AI-related chip stocks making up nearly half, showing that crypto platforms are becoming a new gateway for emerging market users to invest in US stocks.
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If one day, crypto, US stocks, and ETFs can all be traded within the same app, how many people would still go out of their way to open a traditional brokerage account?
Just 30 days after Binance launched US stock trading, its assets under management surpassed $1 billion, with total trading volume exceeding $3 billion. On average, about $41 million in new money flows in every day.
But more interesting than the numbers is who’s buying.
Roughly 73% of users come from Southeast Asia, Latin America, Africa, and the Middle East.
Most of these users previously struggled to invest in US stocks due to difficulties opening accounts, transferring funds, and other barriers. Now that Binance has integrated over 7,000 US stocks and ETFs directly into the app—side by side with crypto assets—they finally have a usable entry point.
The demand is real — for every 7 people who click into Binance’s stock page, 1 signs up. And of those who register, nearly 90% actually make a purchase.
Among the nearly 740 stocks and ETFs that have seen trading activity, buying is heavily concentrated. Tech stocks account for about 71%, with chip-related names (NVIDIA, AMD, etc.) making up 48%. Trading volume in the tech sector is 23 times that of all other sectors combined. This shows that nearly everyone is buying AI-related stocks.
According to Binance Research, only about 11% of the global adult population currently holds a stock account. They predict that by 2031, crypto exchanges could bring 300 million new users to the stock market, injecting roughly $2 trillion in new money.
This means that, increasingly, the first time people buy US stocks may no longer be through a traditional brokerage app, but through the crypto platform they already use.
What Binance is doing now is opening that door.
My own feeling is that this trend is no longer a question of “whether it will happen,” but “how fast.”
Before, if you wanted to buy US stocks, you had to find a broker, verify your identity, wait for approval, and figure out how to wire money abroad. Now you can open Binance and buy directly, settling with USDT. For many, this is already the path of least resistance.
I’m not sure if traditional brokerages will be completely replaced, but I think for most crypto users, the next time they want to buy US stocks, they probably won’t open a new account — they’ll just buy where their money already is.
In the future, will people’s first step into US stocks really start to shift toward crypto apps?
@heyibinance @binancezh @yayabinance
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