@JamesAI: Many critics of Dong @dontbesilent for not having a successful product may not realize that we are now in the era of files as software. dbs is like the 'software' for hundreds of thousands of registered users: free plan means following, paid plan means community, premium subscription means offline classes. And each time Dong posts content, it…

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Summary

**This article discusses the era of 'files as software', compares the operational model of @dontbesilent to a software product, emphasizes the fusion of content and product, and uses Lei Jun and Xiaomi Car as an example to illustrate business complexity.**

Many people criticizing Dong @dontbesilent for not having created a successful product might not yet realize that it's already the era of files as software. dbs is essentially the 'software' for hundreds of thousands of registered users: the free plan is following, the paid plan is community, and the premium subscription is offline courses. Then every time Dong posts content, it's like a changelog, driving new conversions. Moreover, even if traditional SaaS or software iterations are fast, they can't beat the iterations of documents. Furthermore, there's no need to worry whether Dong created the product first or the content first. All roads lead to Rome: product is content, content is product. It's like you can hardly tell whether Lei Jun did well on Douyin because he had Xiaomi Car, or he achieved Xiaomi Car because he did well on Douyin. Business is inherently a composite.
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Cached at: 08/29/26, 07:59 PM

Many who criticize Dong Ge (@dontbesilent) for not having created a successful product may not yet realize we have entered the era of documents as software.

DBS essentially functions as “software” for hundreds of thousands of registered users: the free plan represents followership, the paid plan constitutes a community, and the premium subscription offers offline courses. Every time Dong Ge releases new content, it acts as a changelog, driving fresh conversions.

Moreover, no matter how fast traditional SaaS or software iterates, it still can’t match the pace of document-based updates.

Furthermore, there’s no need to worry whether Dong Ge built the product first or created the content first. Different paths lead to the same destination—product is content, and content is product.

It’s similar to the difficulty in determining whether Lei Jun succeeded with Douyin because of Xiaomi Auto or achieved the success of Xiaomi Auto because of his Douyin presence.

Business is inherently a complex, multifaceted entity.

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