@fin465: talked to a YC company that scaled from $0 → $2m ARR in their first 6 months with their ENTIRE GTM built off going to c…

talked to a YC company that scaled from $0 → $2m ARR in their first 6 months with their ENTIRE GTM built off going to conferences.

Here’s the playbook they cracked (step by step):

~4 weeks before:

Post abt the conference and tell attendees exactly how to reach you Send personal DMs to the right ppl on LinkedIn and X Reply within the hour & lock in 10 top targets to close. Send everyone else to your drip email campaign.

Then, set a meeting block of 1-3 days during the conference:

make shared booking link for the team Reserve a quiet café / private dining room Pack in 12 meetings per day, 30 min each, with buffer time built in

While you’re there:

Hand every prospect a thoughtful small gift and a personal card Single out 5 standout customers whose pain ur product actually solves Pull them aside for a casual on-camera Q&A in a solid film spot Don’t pitch hard. Let the conversation breathe and weave your product in naturally.

The 4 weeks after

Hand the raw footage to a freelance editor + ask for ~15-20 punchy clips with captions. Drop a new clip every couple of days on LI / X use these clips when you post online about the next conference to keep the momentum

This is the formula, costs less than a few thousand dollars to execute.

They’re on track to end the Y1 at ~$6m ARR (B2B, targeting large enterprises) + STILL not using any other channels for customer acquisition

If you want to find the right people who posted about the conference ahead of it for warm lead targeting, find and sequence through http://origami.chat.

Sounds like you

1. have easy PMF
2. have EQ

Tell this to a tech CEO and most fold like a lawn chair.

Be a human, then what @fin465 says will actually work. Good info regardless here

Isn’t this just part of sales…? I’m confused…@fin465