AI just made it impossible to fake reading customer calls

the AI synth rollout on my team sorted us into who had been reading customer calls and who had been faking proximity for years, meanwhile the productivity-gain threads keep debating the wrong axis. for years the cover was the volume of work, telling leadership we'd need to sit through 200 calls to know if it's a real ask meant the PMs who never sat through any could hide behind the same volume the rest of us faced. then the synth layer killed that cover, and you can see now which PMs wanted to know what the customer said and which just wanted to ship their pet feature. tools like Dovetail, Sprig, Productboard, Aha, Pendo, BuildBetter, Chattermill, and Marvin do the synthesis work in different shapes but the output is the same, the customer voice is one Notion page away from anyone who wants to look. i'm a senior PM at a company you have all heard of, and i'm watching this play out on my team… 3 of our 7 PMs have been outed as people who never opened the synth layer, and the senior staff are openly using the output as a hiring filter.