Why "AI will kill us all" gets more attention than "AI saved thousands of lives"

As a brand designer and brand strategist, I really want to jump into the AI discussion and explain why all those "AI will kill us all" headlines are bs, and how they manipulate you. Let's start with basics. Imagine 2 headlines: AI improved early disease detection and saved thousands of lives this year AI will kill us all Guess which one gets 80% of our attention? The second one. Every single time. French sociologist Gérald Bronner explains this perfectly in his book Apocalypse Cognitive. Our brain evolved for survival, so it's wired to lock onto anything threatening. That ancient mechanism is now in the hands of the media. And here's what brands and those headlines have in common. It doesn't matter if the feeling is good or bad, it stays in your brain. Only a small part of us actually processes the facts and draws real conclusions. The rest gets filled with alarm. In media and in branding, the more people think about your product, good or bad, the more valuable it becomes. Bronner gives a great example about nuclear waste in French waters. The panic spread so fast that it was everywhere before specialists could even publish the docs proving it was fake. So look at who's selling you the AI apocalypse. The owners of those AI companies. The same people getting richer every time you panic. Our map of fear rarely matches our map of real risks.