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NVIDIA partners, including Alembic, AWS, and Criteo, showcase AI-powered advertising technologies at Cannes Lions, featuring causal AI for marketing ROI and GPU-accelerated real-time bidding.
The article discusses how AI agents are transforming business discovery, moving beyond traditional search ad interfaces to incorporate conversations, recommendations, and tool calls, requiring new infrastructure for tracking and attribution.
Google launches The Small Brief, enlisting four ad industry icons to create studio-quality campaigns for small businesses using its AI creative studio Flow, demonstrating AI's storytelling power.