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Wayfair's CTO Fiona Tan discusses how the company is leveraging AI to enhance retail experiences, from personalized shopping with multimodal AI to modernizing legacy systems and improving operational efficiency across departments.
Zalando partnered with OpenAI to upgrade its AI-powered shopping assistant from GPT-3.5 to GPT-4o mini, achieving a 23% increase in product clicks and 40%+ increase in wishlist additions while expanding to 25 markets with improved multilingual support and instruction-following capabilities.
Virgin Atlantic's head of customer experience says using ChatGPT reduced weeks of work to hours, helping the team identify customer needs faster, build dashboards, and accelerate product delivery.
Sephora partnered with OpenAI to deploy an AI shopping assistant on its website and in ChatGPT, increasing conversion rates by over 5%. It shared three key insights: guided experience, transparent recommendations, and continuous testing and learning.
Solutions engineer Stephanie Anani demonstrates how to use Codex to analyze customer reviews, rapidly build prototypes, and save efficient solutions as reusable "skills," making the value of AI concrete and actionable for customers.