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X released a new ranking algorithm that penalizes spam, reply farming, text-only posts, recycled viral templates, generic AI tool roundups, engagement bait, motivational fluff, and engagement pods; it rewards original takes from small accounts, threads with clear narrative arcs, text+media combos, contrarian takes with proof, long-form posts, responding to replies quickly, and consistent posting cadence.
A product tip suggesting video creators add captions to boost engagement, with a note that native caption support will soon be added to the video uploader.