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OpenAI and Target announce a partnership featuring a new Target app in ChatGPT for personalized shopping, alongside Target's continued use of OpenAI APIs and ChatGPT Enterprise across 18,000 employees to enhance operations and customer experiences.
India-based fintech CRED partnered with OpenAI to build AI-powered tools—Cleo (customer-facing chatbot), Thea (agent support), and Stark (operations SOP management)—resulting in a 14-point CSAT improvement and 98% resolution accuracy. The company is expanding these AI capabilities across all business lines to deliver concierge-like experiences at scale.
OpenAI built an AI-powered inbound sales assistant using its own APIs to handle surging lead volume for ChatGPT Enterprise and Business, achieving 98% response accuracy through a rep-feedback training loop. The tool personalizes responses in prospects' native languages and seamlessly hands off qualified leads to human reps.
Lowe's, a Fortune 50 home improvement retailer, has integrated AI into its operations to enhance customer experiences and associate productivity. The company developed AI-powered tools like Mylow and Mylow Companion in collaboration with OpenAI to democratize home improvement expertise and streamline store operations.
Booking.com launched an AI Trip Planner powered by OpenAI's LLMs to enhance travel discovery and personalization at scale, combining structured booking data with conversational AI to help users explore destinations earlier in the planning process.
Wayfair's CTO Fiona Tan discusses how the company is leveraging AI to enhance retail experiences, from personalized shopping with multimodal AI to modernizing legacy systems and improving operational efficiency across departments.
Zalando partnered with OpenAI to upgrade its AI-powered shopping assistant from GPT-3.5 to GPT-4o mini, achieving a 23% increase in product clicks and 40%+ increase in wishlist additions while expanding to 25 markets with improved multilingual support and instruction-following capabilities.